Your channel for
excess & prime metal sales

Sell your inventory to thousands of buyers across EMEA
Vanilla Steel's platform showing benefits for sellers

Types of material you can offer on our platform

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Prime Steel

High quality material with certification.
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Slow Movers

Stock held in inventory for too long.
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Overrolling

Material produced in excess.
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Declassified Material

Material with quality issues.
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Semi-finished Excess

Material that needs further processing to finished steel.
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Non-standard Dimensions

Heads and tails, strips, and other cut-offs

Benefits for Sellers

New Buyer Reach

Reach new buyers in EMEA without any customer acquisition cost or effort.

Seller Control

Define your listings, determine who has access to them, set your price and preferred terms.
Sales Efficiency
Reduce inefficiencies in your sales process by up to 75% with our digital approach.
Market Intelligence
Receive valuable reports & market benchmarks.

How Vanilla Steel Works

Register

Set up your account and one time parameters - including logistics and payment terms.

List your material

Send a simple Excel list of your material for weekly auctions.
Receive bids
Receive bids and get matched to the highest bidding buyer at end of auctions.
Execute the transaction
Receive payment and fulfill the order.

Thousands of buyers across EMEA

Map of regions representing our buyer base
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Legend

Strong Coverage
New Focus

Start selling your material with us!

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