Your channel for
excess & prime metal sales
Sell your inventory to thousands of buyers across EMEA
Types of material you can offer on our platform
Prime Steel
High quality material with certification.
Slow Movers
Stock held in inventory for too long.
Overrolling
Material produced in excess.
Declassified Material
Material with quality issues.
Semi-finished Excess
Material that needs further processing to finished steel.
Non-standard Dimensions
Heads and tails, strips, and other cut-offs
Benefits for Sellers
New Buyer Reach
Reach new buyers in EMEA without any customer acquisition cost or effort.
Seller Control
Define your listings, determine who has access to them, set your price and preferred terms.
Sales Efficiency
Reduce inefficiencies in your sales process by up to 75% with our digital approach.
Market Intelligence
Receive valuable reports & market benchmarks.
How Vanilla Steel Works
Register
Set up your account and one time parameters - including logistics and payment terms.
List your material
Send a simple Excel list of your material for weekly auctions.
Receive bids
Receive bids and get matched to the highest bidding buyer at end of auctions.
Execute the transaction
Receive payment and fulfill the order.