About us

Vanilla Steel is the market leader for hassle-free metal trading.
The billion-euro metal trading industry is operated on Excel, PDF and Email. We are on a mission to transform buying and selling in one of the oldest industries of the modern world with seamless and intuitive digital solutions.

Our technologies increase liquidity, accelerate transactions, reduce scrapping rates and enhance buying convenience for hundreds of steel and metal distributors across Europe.
Founders

Meet our Team

Our Management and Sales Teams
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Simon Zühlke

Co-Founder & MD
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Clifford Ondara

Co-Founder & MD
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Jane Helsloot

Sales Director, France & Netherlands
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Alejandra Sanz

Sales Director, Iberia & Belgium
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Halina Krysiuk

Sales Director, Eastern Europe
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Ben Pfeiffer

Sales Manager, DACH
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Martina Pignati

Sales Manager, Italy & Greece

A motivated team
dedicated to serve the metals industry!

Join Us

See our open positions

Newsroom

All the latest news about Vanilla Steel.
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Our Partners

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